The first branch of this tree is Nuts Smart Solutions, a well-established name in media production in Egypt and the Arab region. For ease of reference, it is commonly known as Nuts Group. Beyond traditional TV production, Nuts Group is deeply engaged in the digital landscape, offering comprehensive marketing campaigns and custom content production tailored to the needs of various brands and businesses. Nuts Smart has achieved significant success in the media sector by developing innovative programming formats that have captured the attention of audiences across the region—from the Atlantic Ocean to the Arabian Gulf. Originally part of E-Cloud Media Production until 2006, Nuts Smart has since established itself as a prominent market leader.
The second branch under the Nuts Hub umbrella is Mohtawa Plus, a company that supports clients through advanced technological and e-marketing solutions. Mohtawa Plus focuses on the virtual world, providing cutting-edge digital technologies that not only add value to the Nuts Hub ecosystem but also serve a wide range of external clients in need of digital transformation.
The third and newest branch is Nuts Hub, an advertising agency that has developed numerous successful campaigns for prominent brands such as Beurer, the globally recognized German company, as well as Pharmix, Purify, and other well-known names.